The site is linked to an ecommerce platform. This is the first one they're using. In this case it was www.kxg.com (开心购, "Kai Xin Gou" these three Chinese characters (and the name of the platform) essentially mean "Happy Shopping"). KaiXinGou is a very good eCommerce platform in China if you want to sell your products directly to Chinese consumers living in China. It makes it very convenient for local Chinese to quickly and easily purchase direct imports. They take advantage of certain special import and export rules that apply to businesses that set themselves up in Shenzhen's QianHai area.
As Chinese consumers are absolutely crazy for mobile phone use/browsing of sites (moreso so than in the US), it is totally mobile-friendly and can be used/viewed on any size device including small Apple phones, various tablet sizes, and of course desktops.
This site also came with two (2) years of China direct-line ISP hosting in Hong Kong. The fastest alternative to hosting inside China is through one of the direct routes through Hong Kong. (Read more about this here.)
This site included:
Two (2) Websites: One Chinese, One English
Searchable Product Database
Backend Interface to Upload Pictures of New Products and Changing Product Details